The Firestone Tire Controversy
|
|
ICMR HOME | Case Studies Collection
Case Details:
Case Code : BECG005
Case Length : 12 Pages
Period : 1991 - 2002
Pub. Date : 2002
Teaching Note : Available
Organization : Firestone tire company, NHTSA, NUTS
Industry : Automobile Industry
Countries : USA
To download The Firestone Tire Controversy case study (Case Code:
BECG005) click on the button below, and select the case from the list of available cases:
Price:
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges
» Business Ethics Case Studies
» Case Studies Collection
» ICMR Home
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company 
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
|
|
<< Previous
“This is a test of character for Jac. He's been saying we
are a consumer focussed company, and the way he handles this will determine his
credibility going forward - both internally and externally.”
- A Ford insider, commenting on the Firestone tire
controversy (Fortune, September 18, 2000).
“Firestone is dead brand driving.”
- Jack Trout, Consultant, Trout & Partners, a marketing
strategy firm, commenting on Firestone's brand image after the tire recall.
Introduction
|
In May 2000, the National Highway Traffic Safety
Administration (NHTSA)1 in the United States (US) issued a letter to the Ford
Motor Co. (Ford)2 and Firestone Inc. (Firestone)3 asking for information about the
high incidence of tire failures on the Ford Explorer Sport Utility Vehicles
(SUVs).
During July, Ford analyzed the data on tire failures. The analysis revealed that
Firestone Radial 15 inch ATX and ATX II tires produced in North America and
Wilderness AT tires produced at Decatur, Illinois Plant had very high failure
rates with the treads peeling off. When the tires failed, the vehicle often
rolled over and killed the occupants.
|
|
In August 2000, Firestone amid concerns over tread
separation, accidents, injury and death announced a voluntary recall of all
Radial ATX and ATX II and Wilderness AT tires.
The Firestone Tire Controversy
- Next Page>>
|
|
